Brand Background: A new Chinese cosmetics brand debuted its first counter in a large shopping mall.
Pain Points: The product line was extensive, but the display was cluttered, making it difficult for customers to quickly identify popular items. The brand’s identity was also not clearly conveyed in the counter.
Solution: We utilized a tiered cosmetic display case and a transparent cosmetic display box, paired with high-gloss lighting strips, to highlight featured shades while also echoing the brand’s youthful, trendy identity.
Results: The counter displayed items neatly and orderly, significantly increasing customer dwell time. Customer feedback from on-site staff was that “it was easier to find the products they wanted,” and new product sales increased by 28% month-over-month.